Intro to the Digital
Design System

Why Does Good Design Matter?

The baseline has shifted. Consumerism and technology has emboldened today's consumer, and good design increases the prosperity for consumers to act.

As such, consumers seek experiential value above, if not equal to, the basic and required functions of a given product or service. Individuals have greater control of their personal economies and companies are forced to respond by creating richer, relevant and customized experiences.

How the Digital Design System Contributes to Good Design

A well-designed UX is clear and controllable, helping users to complete their work successfully and efficiently, and to feel confident, competent and satisfied. This system concentrates on the aesthetics (how things look), mechanics (how things behave) and the implementation (when and how to use them).

Improve Usability

Unify design across Aon products to provide a harmonious experience that increases efficiency, minimizes error and decreases friction in the user journey.

Create Consistency

Provide a source of truth for design, development and QA that uses the same terminology, patterns and components, ultimately resulting in increased efficiency and productivity.

Empower Brand

Empower the Aon brand through a strong, consistent visual style across all client-facing products. UX optimization is necessary to quickly gain trust, brand recognition and ensure user retention.

What's Inside?