Aon Experience

Aon touchpoints reach multiple channels and platforms. A consistent experience can be achieved by leveraging the following characteristics.

User Experience Characteristics

Adept

Aon is the leading expert in our space. As a trusted source, our expertise is backed by research and data. Our delivery of information cuts through the noise, providing just enough detail, just in time to help clients make quick decisions.

Approachable

Designs are simple and straightforward—users should not feel like they need a certain level of expertise to use a tool. We offer a no-pressure environment where users are comfortable and free to engage at their own pace, and purchase when ready.

Reassuring

We aim to reduce the fear and uncertainty inherent in dealing with risk, health and finance—users should feel entirely taken care of by Aon. We strive to answer questions before they’re asked, provide sufficient feedback, support decision-making and create encouraging experiences.

Tailored

Our products and services seek to solve the unique problems our users face. We provide exactly what users need, when they need it. From blue-collar workers to executives, across industries and countries, we address the unique requirements of each user base.

Forward-thinking

How can we design to adapt and evolve into the future? At Aon, we ask how a solution will work not only today, but tomorrow and next year. By thinking and acting multiple steps ahead, we can utilize our data and expertise to empower users and provide new insights.

Tone & Tenor

Tone of voice reflects Aon’s personality, helps us connect with our audience and makes Aon different from the rest.

Voice: What It Is and Isn’t

Clear & Concise

Use straightforward, declarative sentences with minimal fluff and flourish. Users should understand precisely what is expected of them.

Confident

To build trust and project confidence, content should convey openness and transparency. Statements are purposeful and composed, but not overly formal.

A Touch Witty

Our clients and colleagues have earned an occasional smile or two—in the right time and place, of course.

It is: Positive, engaging, optimistic, inspiring

‍It’s not: Cold, calculated, impersonal, dull

‍It is: Confident, direct, experienced, informed, clear

‍‍It’s not: Arrogant, quick to assume, overly verbose, obtuse

It is: Authentic, open, honest, genuine, flexible, human

‍It’s not: Rigid, overly structured, mechanical